Facebook now has over 1 Billion active users!
More time is spent on social media than anywhere else on the internet, it is very easy to get your brands marketing material spread around viral (zero cost to you) with just a little bit of effort and dedication to content creation.
It is important to have your Facebook Fan Page and other social media platforms that your target market hangout to run along your current website.
People are researching on the internet a product they want before going to a local store. The power is shifting from the advertiser to the people we have relationships with – friends on Facebook who constantly provide value build trust; elevating the scale of word of mouth marketing to a whole new level.
Unfortunately, not every business manage their Facebook Page well. Running a Fan Page is easy enough, but actually seeing a return from it, and converting ‘Fans to Sales’ is much more of a science than it would appear. The key to leveraging from the power of Facebook lies within the analytical data it provides, then moulding your marketing campaigns and content around that data.